Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...

British automaker Jaguar was once once of the most stylish and admired names in the industry. But after years of slumping ...

Jaguar's recent rebrand has ignited a firestorm within the automotive industry. It's risky, it's bold and it may just work ...

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Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...

For those radio broadcasters and others who still need the idea explained, a concept car is a showcase of new ideas, ...

In the wake of a controversial rebrand, the iconic British automobile company unveiled its latest model Monday night at ...

British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.

The Type 00 concept has butterfly doors like a Lamborghini that open to a minimalist interior. Brass lines flow throughout ...

After their rebrand, which went viral for all the wrong reasons, Jaguar introduced the new 1000-horsepower Type 00 EV.