The "old timer" — a.k.a., “Uncle Herschel” — will still appear on the menu and road signs: “He’s not going anywhere,” the ...

Some critics declared the new logo went "woke" for removing the character known as "Uncle Herschel," who sat on the titular ...

Cracker Barrel is responding after receiving major backlash for changing its logo and ditching “Uncle Hershel” from it.

Cracker Barrel responded to the backlash of its rebrand and offered its customers a concession to keep part of the old logo.

MacWaters' alleged resume attached to an X post also listed roles at Jaguar Land Rover UK, Bud Light, Netflix and other ...

One person said if the chain really thought "their arrogant half-hearted apology" would win back "average Americans," "their ...

In a statement, Cracker Barrel wrote that it could have ‘done a better job’ communicating the changes and said it was ...

The company said what has not and "will never change" are the values Cracker Barrel was built on when the Lebanon, ...

The chain's shares dropped after it unveiled a new look and ignited criticism, especially from those in conservative circles.

Cracker Barrel admitted Monday it could have unveiled its new logo better after facing backlash from some customers and right-wing commentators. The Tennessee-based restaurant chain, which opted for a ...

Cracker Barrel is sticking with its new logo but apologizing to fans who were angered when the change was announced last week ...

Cracker Barrel, which unveiled a logo last week without Uncle Herschel, has received quite a bit of pushback about its ...