Versantr has been selected as the new name for the parent company of media assets slated to be spun off from Comcast and NBCU ...

According an audio announcement from brand marketers Lisa Fleming and Mike DeRienzo, thousands of names were considered, but ...

"It speaks to our adaptability and embraces the opportunity to shape a new, modern media company," CEO Mark Lazarus told ...

Even Versant boss Mark Lazarus acknowledges that the new name for Comcast’s cable TV spinoff business may not be everyone’s favorite, per a memo reported on by Deadline: > We would be foolish to ...

Comcast’s SpinCo, which will include cable networks USA, MSNBC, CNBC and E!, will be renamed Versant to emphasize corporate ...

The new company will include nearly all of Comcast's cable TV networks and digital properties. This article, “SpinCo” to be ...

We won’t have SpinCo to kick around any longer ... from NBCUniversal and Comcast later this year will be Versant. Mark Lazarus, CEO of the new company, announced the name to staffers in a ...

The new parent company of a large chunk of Comcast’s cable output has settled on a new name as MSNBC and other channels are being spun off.

On Tuesday, Comcast revealed that the name of its new spin-off company will be Versant. In a memo to staff provided to ADWEEK ...

Comcast’s soon-to-be independent cable networks division has been named Versant, according to a staff memo ... Read More ...

Versant, Comcast's planned cable spin-off entity, has struck a two-year ad sales agreement with corporate cousin NBCUniversal ...