Ideally, a marketing plot like this would result in a nice split… but that doesn’t feel true in this particular case. The Thunderbolts, being a surreptitious way of assembling a new version of Earth’s Mightiest Heroe,s always seemed like the most obvious answer to the presented riddle, and I was hoping for something a bit more advanced.

Following the movie's opening, Disney's marketing mavens bring out the biggest gun in the Marvel Cinematic Universe arsenal.

It should be no surprise whatsoever to Marvel fans that the asterisk at the end of the title of Thunderbolts* has a meaning that ties directly back to comics. But now, Marvel is spoiling the meaning itself in a new poster that straight up renames the movie.