Cinema United represents the 32,000 screens in the U.S. and another 30,000 screens across 88 countries, and that encapsulates ...

But for that niche group of people who make a big deal of going to CinemaCon in Vegas every April, NATO is the National Association of Theatre Owners. But now no one needs to be confused. NATO, the ...

After 77 years, the National Association of Theater Owners is changing its name and rebranding to Cinema United ahead of its annual trade show, CinemaCon.

The rebranding is designed to emphasize the importance of seeing a film on the big screen. It also means the org will no ...

The decision to re-name the 77-year-old organization was made by its executive board. The hope is that it will be more ...

By Pamela McClintock Senior Film Writer The National Association of Theatre Owners will never again be confused with the “other” NATO. The org, representing thousands of exhibitors across the ...

For decades, those manning the phones at the Washington, D.C.-based National Association of Theatre Owners quickly grew used to callers asking about military alliances, treaties and other global ...