Brian Mason, Wisconsin's director of NIL strategy, is optimistic about the Badgers' competitiveness with third-party NIL ...

In the wake of the new NIL rules that went into place on July 1 thanks to the House v. NCAA settlement, Kentucky's men's ...

Efforts to reform college sports remain uncertain as fall arrives, with two major legislative attempts struggling for support ...

Sanford Stadium is getting an on-field corporate logo that will debut at Saturday's Georgia football game vs. Ole Miss. Here ...

Kentucky’s expected “payroll” for the 2025-26 season is astronomical. Mark Pope isn’t shying away from the expectations that ...

The Toronto Raptors are making some changes to their roster. According to Sportsnet's Blake Murphy, the Raptors are signing ...

Lavish facilities and soaring salaries have left athletic departments desperate for new revenue and now a private capital ...

Our country is better and stronger when college sports thrive. This institution enlivens our campus communities and develops young people not just into top athletes but into future leaders who embody ...

Its “Giving Day” campaign, which actually was spread over two days, to benefit the Green and Gold Fund hit all goals. And ...

The University of Georgia Athletic Association and Delta Air Lines announced a partnership Friday that will place Delta’s ...

Concerns persist about trading two decades’ worth of future revenues and control over some conference resources for an influx ...