Brian Mason, Wisconsin's director of NIL strategy, is optimistic about the Badgers' competitiveness with third-party NIL ...

The Bruins got tested and weathered the storm in front of a partisan Aztecs crowd in a 67-60 victory that hardly resembled an ...

Efforts to reform college sports remain uncertain as fall arrives, with two major legislative attempts struggling for support ...

Billionaire Cody Campbell has helped make Texas Tech sports better because of his donations. Now campaigning to "save" college sports, but his ideas are misguided.

Kentucky’s expected “payroll” for the 2025-26 season is astronomical. Mark Pope isn’t shying away from the expectations that ...

Sanford Stadium is getting an on-field corporate logo that will debut at Saturday's Georgia football game vs. Ole Miss. Here ...

No one cheats like college football. Those coaching and those playing, those born and forced to choose between USC and UCLA, ...

The Toronto Raptors are making some changes to their roster. According to Sportsnet's Blake Murphy, the Raptors are signing ...

The NCAA does not allow teams to sell ad space on the uniforms they wear during games. That rule, however, could change as ...

The NCAA on Wednesday approved rules changes that removed the barrier of placing sponsorship advertising on team uniforms. Currently, advertising marks (commer ...