Until now, most evidence underpinning core advertising effectiveness principles has come from Western markets. This research ...

Marico expects a gradual improvement in consumption on the back of moderating retail and food inflation as well as forecasts ...

New Delhi: The Indian Premier League is much more than a cricket tournament. It is a billion-dollar spectacle in which brands ...

New Delhi: Conceived by Ogilvy, the new ‘Coke Zero Auditions’ campaign plays off a universally well-known ‘method acting’ ...

Justice V G Arun stayed the proceedings in the Palakkad magisterial court for three months. The interim order was issued on ...

Kanwal joined India Today Group in 2002 and is currently the News Director, TVTN, and Executive Director of Business Today ...

Mumbai: Nestlé is expanding its Nescafe Ready-to-Drink cold coffee range to India, the Middle East and North Africa (MENA) ...

The company has appointed Aaryan as brand ambassador. The partnership commences with a campaign for Thomas Cook’s recently ...

The six-part series, following magician and endurance artist David Blaine exploring the world through the lens of magic, will ...

The government asserted that all social media companies must comply with the "law of the land" unless overturned by a court ...

Nandrajog has worked with agencies such as Contract, FCB Ulka, Ogilvy, and Publicis Capital while Varma has experience ...

Dabur expects its consolidated revenue to be "flattish" during Q4 FY25, the company said in its latest quarter updates filed ...