In this week's edition of MarTech+ Cross-selling and upselling have transitioned from traditional sales tactics to ...

Tariffs: For large firms with big bank balances, workers ensconced in a job and households near the top of the income ladder, ...

American Eagle saw a drop in store visits after launching its Sydney Sweeney campaign. Data indicates a 9 per cent ...

Devyani International, a Pizza Hut and KFC operator in India, experienced a significant 88% drop in first-quarter profit due ...

Elon Musk's xAI chatbot, Grok, faced a brief suspension from X after alleging that Israel and the United States were ...

Explore the significance of APIs in Marketing Technology. Learn how Application Programming Interfaces facilitate data ...

Bata aims to elevate Floatz, conceived in India, into an Rs 800-crore brand within five years, buoyed by its rapid growth to ...

Saatchi Propagate India has appointed Saurabh Mankhand as EVP and head of consumer experience to strengthen its leadership ...

Epic Games won a partial victory in an Australian court, with the judge finding that Apple and Google misused market power to ...

Famous Innovations has expanded its Delhi team with three senior appointments to enhance creative and strategic capabilities.

In a sea of mass-produced products, indie brands offer customers a refreshing option. Promising craftsmanship and sustainable ...

For close to two decades, Guive Balooch, global MD of Augmented Beauty and Open Innovation at L’Oréal, has worked at the ...