In this week's edition of MarTech+ Cross-selling and upselling have transitioned from traditional sales tactics to ...

Tariffs: For large firms with big bank balances, workers ensconced in a job and households near the top of the income ladder, ...

American Eagle saw a drop in store visits after launching its Sydney Sweeney campaign. Data indicates a 9 per cent ...

Devyani International, a Pizza Hut and KFC operator in India, experienced a significant 88% drop in first-quarter profit due ...

Explore the significance of APIs in Marketing Technology. Learn how Application Programming Interfaces facilitate data ...

Bata aims to elevate Floatz, conceived in India, into an Rs 800-crore brand within five years, buoyed by its rapid growth to ...

Saatchi Propagate India has appointed Saurabh Mankhand as EVP and head of consumer experience to strengthen its leadership ...

Famous Innovations has expanded its Delhi team with three senior appointments to enhance creative and strategic capabilities.

In a sea of mass-produced products, indie brands offer customers a refreshing option. Promising craftsmanship and sustainable ...

For close to two decades, Guive Balooch, global MD of Augmented Beauty and Open Innovation at L’Oréal, has worked at the ...

Cdp: Cross-selling and up-selling strategies have undergone a transformation, shifting from the sole domain of salespeople to that of marketers. A pivotal driver of this change has been the rise of ...

Hindustan Unilever Limited has gained shareholder approval for the demerger of its ice cream segment, including popular brands like Kwality Wall's and Magnum, into a new independent listed company.