Not long ago, every third candidate made it past Natalia Edde’s first screening. Now it’s every fifth. Edde is a Partner at ...

Meta’s revised commercial terms will allow the company to use automated tools to access, copy and index websites linked to advertisers’ products, with the ...

Artificial intelligence has spent the past few years being marketed to marketers. In the Gulf, however, the more interesting ...

YouTube has emerged as the top platform for product reviews and information among Gen Z viewers in Saudi Arabia and the UAE, ...

OpenAI is expanding ChatGPT advertising to 26 additional countries, including markets in the Middle East, Africa, Europe and Asia, taking the platform's ...

As Doha prepares for the second edition of Art Basel Qatar in January 2027, the challenge is to turn the global art fair into ...

HYVE, a new media agency, has launched operations in Dubai and Riyadh, bringing together strategy, paid and organic media, ...

Being hard to influence is now more aspirational than being an influencer, according to a new report from TBWA’s cultural ...

A new study by LIONS Advisory and TOURISE has called on tourism brands to strengthen creative storytelling, personalisation ...

For CPG companies, the past six months' disruption has created a more complicated challenge than selling to a cautious ...

CNN has announced a strategic multi-year partnership with Google to explore how generative artificial intelligence can help ...

Marketing loves a crisis. It can name five already faster than it can fix them: AI as infrastructure, the consumer reset, the ...