The pharmaceutical industry hasn’t always been quick to adopt new marketing trends. Caution over messaging and constraints ...

Anyone who has worked with a Chinese company or had to run a campaign in China knows that their design sense is different. One thing that jumps out the most though, is that their websites look very ...

Naturally, word of mouth is the aim of any brand PR stunt, with many big brands using the approach as an alternative to expensive digital ads. So, with this in mind, here’s a run-down of some of the ...

Over 200,000 passengers pass through Heathrow Airport on any given day. Other large airports, including Atlanta International and Beijing Capital, welcome even more.

It proved to be a fruitful Christmas for John Lewis, with like-for-like sales up 13% in the five weeks to December 29 compared to the same period in 2011.

Using video on a landing page can increase conversion by up to 86%. This statistic comes from a study by EyeView on various ecommerce sites. In the study, two different variations of the same website ...

If marketers’ efforts are going to have success in engaging Gen Z, they need to deliver authentic-feeling, ultra-relevant content.

Delivery has come a long way since the early days of ecommerce, but some online retailers are still failing to offer a range of delivery options to suit their customers’ needs. As stats from a new ...

From Google announcing multi-modal ‘ multisearch ’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

In this regularly updated stats roundup, we include figures on ad spend, platform usage and consumer behaviour, to help add some context to social media trends.

What’s in store for influencer marketing in 2023? Experts discuss the cost-of-living crisis, potential regulation, live shopping, and more.

Eye-tracking technology has been around for a while but is still helping brands improve products and marketing campaigns, particularly as AR technology can now bring it in-app.