OpenAI has expanded access, lowered costs, and added targeting tools, but advertiser growth hasn’t yet translated into enough ...

Traditional customer surveys, endless feedback requests, and Net Promoter Scores (NPS) are failing both consumers and brands.

Small performance gains can lead to big strategic distractions. Creative judgment and long-term business goals matter more ...

Should you increase media spend, hold steady, or pull back? Look at who's buying, what's driving sales, and how much value ...

The $5.7 billion acquisition could tighten the link between data and activation — or leave marketers managing another ...

Cutting spend feels risky. Keeping an unprofitable tactic often feels safe. Better evidence helps you challenge that ...

As buyers put more trust in their own AI agents, sales reps face a new challenge: proving why they still deserve a seat at ...

Yes, but speed was never the hard part. What matters now is deciding, in the moment, which messages to send and which to hold ...

Salesforce is buying Loops to help explain why business metrics change, pushing analytics closer to continuous AI-driven ...

Unbound 2026 saw big product announcements on the main stage and other news that flew under the radar. Let’s break it all ...

Eighty-five percent of advertisers plan to increase spending on retail and commerce media networks over the next year, ...