Meanwhile, Publicis has appointed a new director of business development, while Cosmo5 has named a new programmatic lead.

The brand becomes the team's official athletic apparel and footwear partner, with Caufield set to appear in Canadian ...

The new app brings free and subscription-based streaming into one destination, with a range of advertising options.

A 14.7% drop in post-production revenue raises questions about the future of Canadian content and the media environments ...

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MKTG Canada and The Greater will combine their expertise across sponsorship strategy, negotiations and activation.

FanDuel's Alberta launch ad and PlayOJO's coffee shop-themed spot helped both brands secure places in the Top Spots list.

The former Cossette creative chief is looking to help brands use predictive modelling to shape business and marketing ...

The campaign uses guerrilla posters, a digital billboard takeover and brand ambassadors to position swimming as an alternative to running.

This year's shortlist features 41 campaigns and three new categories, with winners to be announced at the Dec. 2 gala in ...

Canadian Tire Corporation (CTC) has met its 2023 commitment to direct at least 50% of its sports sponsorship spending to women's professional sport.

Hellmann’s is taking a different approach to its Montreal Canadiens partnership this year, turning the Bell Centre’s iconic hot dog into the centrepiece of a one-night activation. On Oct. 17, former ...