The National Retail Federation released its annual holiday forecast, predicting retail sales in November and December will grow 4.2% over 2025.

“With affordability top of mind, holiday shoppers are taking a thoughtful approach to spending, balancing value with preserving traditions that make the holiday season special.” NRF Vice President of ...

Since the earliest days of commerce, the cost of goods, labor, rent and transportation, and competitor pricing, have shaped how retailers set prices for their goods. As markets have become more ...

Recent conversations about surveillance pricing and digital shelf labels have fueled misconceptions about how retailers set prices and use technology. While hypothetical scenarios often receive ...

NRF’s 2026 Halloween survey found consumers plan to spend an average of $115.14 per person this year — $13.5 billion in total — even as 79% expect tariffs to push prices higher. Fall is here, which ...

NRF's annual holiday forecast predicts retail sales in November and December will grow 4.2% over 2025, equating to total spending of $1.013 trillion. NRF forecasts that retail sales in 2026 will grow ...

The retail industry priorities are picking up steam and becoming more likely to shape the remainder of the 119th Congress. NRF is committed to pursuing a trade policy that holds our trading partners ...

Retail supports more than one in four American jobs and contributes over $5.3 trillion to our GDP. Wherever the industry goes, the nation follows— and we are committed to driving economic growth, job ...

Unlike Census Bureau estimates, the Retail Monitor is powered by real, anonymized credit and debit card transaction data, offering timely and reliable insights without the need for monthly or annual ...

Consumer spending on Halloween is expected to reach $13.5 billion this year. Halloween remains a popular holiday for consumers, with 74% planning to celebrate this year. About half of consumers (49%) ...