Shiffrin plans a different balance of disciplines in 2026-27, while Marco Odermatt opens the men’s season with a chance to join an exclusive group. Mikaela Shiffrin is not walking away from slalom.

North America — October 22, 2026 — Skiers have reason to celebrate as Ski Racing Media, SYNC Performance, Nordica, SHRED., and TOKO have joined forces again for the ultimate ski gear giveaway. This ...

Presented by Ski Racing Media, the annual preview episode explores the biggest questions across every discipline ahead of the Sölden opener. With the 2026/27 alpine World Cup season just days away, ...

The 2026/27 BILLA Žampa Cup will bring free children’s ski racing events to seven countries, opening in Dubai and introducing a collaboration with Ski Racing Media. Just weeks after Ski Racing Media ...

Featured image: Sue Schwartz at the Lake Louise World Cup in Alberta, Canada. Photo courtesy of Doug Campbell. For nearly 40 years, Schwartz has helped shape alpine ski racing as a coach, official, ...

After back-to-back top-11 Sölden World Cup giant slalom seasons, the Stifel U.S. Ski Team veteran returns to the Rettenbach Glacier with proven speed, hard-earned experience, and a growing ...

After an injury interrupted another promising World Cup season, the Stifel U.S. Ski Team veteran returns to the Rettenbach Glacier healthy, confident, and hungry for more. In October 2024, Katie ...

Featured image: Aksel Lund Svindal coaching Lindsey Vonn. Photo: GEPA. Aksel Lund Svindal is back with the Norwegian national team, bringing his experience as both a champion racer and a coach to the ...

After three Olympic medals without gold and the loss of his giant slalom title, the Swiss superstar reflects on his future as he prepares for another World Cup season. Marco Odermatt has won five ...

The independent Swedish World Cup racer will compete with SHRED. helmets and goggles as he pursues his career outside the national team structure. Swedish World Cup racer Fabian Ax Swartz has joined ...

The Olympic and World Downhill champion says summer testing has not revealed a difference yet. But she says racers cannot know how the new setups will perform until they reach World Cup courses and ...

Canadian skier Valérie Grenier will miss the World Cup season opener after injuring her knee during training on the race hill in Sölden, Austria. Grenier announced the injury Monday on Instagram, ...