Netflix's revenue grew 12% YOY to $12.9 billion in Q3, but its ads business lagged expectations, causing Netflix to tweak its ...
Dive into AdExchanger's The Apple DSP coverage for the latest updates, expert opinions, and analysis shaping the future of ...
Do you hear them? The bells? The drums? Apple is coming. And we’re not talking about 30%. “It’s not enough to block ...
Dive into AdExchanger's Monetix Ads coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.
Netflix unveiled the Netflix Pixel, an add-on to the conversion API (CAPI) it launched in March within the Netflix Ads Suite.
Meta updates its AI and advertising policies; Is social commerce replacing SEO?; and online listings are a lot less ...
Marketers today describe their ideal customers in extraordinary detail, with rich personas that go beyond basic demographics ...
ChatGPT launches a new iteration of ads; retail giant AliExpress expands its partnership with YouTube; and people are making ...
Traditional TV buying has always required campaigns to work in broad strokes. But political campaigns' audience-first ...
In a head-to-head comparison of several MMM approaches, we found that the same business data could produce meaningfully ...
Magnite and LG Ad Solutions announced LG smart TV home screen inventory will be available to agencies through agentic AI ...
Meta has a new feature that lets advertisers lock in a window of between three and 24 hours on a single day across Facebook ...
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