Despite spending billions in lawsuits and high Muse operating costs, Meta's third quarter earnings still showed significant growth.

Programmatic advertising made media buying scalable but at a cost: Standardized impression auctions often obscure a publishers’ unique value, while a complex supply chain eats up nearly half of ...

Retail media infrastructure company Kevel announced a $52 million Series D, with plans to use some of that money to fund ...

Netflix unveiled the Netflix Pixel, an add-on to the conversion API (CAPI) it launched in March within the Netflix Ads Suite.

Dive into AdExchanger's New Street Research coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Netflix's revenue grew 12% YOY to $12.9 billion in Q3, but its ads business lagged expectations, causing Netflix to tweak its ...

Do you hear them? The bells? The drums? Apple is coming. And we’re not talking about 30%. “It’s not enough to block ...

DecryptAds uncovered more than 2,100 AI-generated recipe sites that are monetized with programmatic ads and feature ...

Traditional TV buying has always required campaigns to work in broad strokes. But political campaigns' audience-first ...

ChatGPT launches a new iteration of ads; retail giant AliExpress expands its partnership with YouTube; and people are making ...

Dive into AdExchanger's Netflix layoffs coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Dive into AdExchanger's Netflix Q3 2026 coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.