Learn how account-based targeting helps B2B teams focus on the right accounts, align sales and marketing, and drive more ...

Find out if AI voice reception can improve B2B customer experience, capture more enquiries and support teams without ...

Get the knowledge and frameworks to build and run an effective ABM program in your organization. Account-based marketing is one of the most effective strategies available to B2B marketing and sales ...

Funding will support next-generation product enhancements including AI-driven email marketing via newly acquired Saleswhale and accelerated vertical and geographic expansion.6sense , the leading ...

Not an immediately obvious business tool consideration, the use of headsets in the office place is still relatively low. The Plantronics Headset Adoption Programme (HAP) campaign is an ...

In today’s B2B marketing climate, getting the whole C-suite on board can be an obstacle, especially when it comes to purchasing decisions. However, when done right, it can lead to marketing proving ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

To say it has been a challenging time for agencies would be an understatement. Between budget cuts and the pressure to deliver with limited resources, it has been a tough market. And when we started ...

Our second ever Global Agency Benchmarking Report has just launched and it’s better than ever. Packed with insights about agency gross income, headcount, specialisms and more, the report is a ...

Experienced marketers know that your chances of converting a prospect to a customer at their first interaction with your brand are extremely low. There are exceptions to this, but they generally exist ...

At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the skill essential skills to becoming the commercial marketer is financial acumen.

It cannot be stressed enough – AI has fundamentally changed the way marketing teams operate. From content generation to SEO and complex buying journeys, the possibilities for AI to enhance your ...