Meta says 45% of recommended Instagram Reels are now less than 24 hours old, as its Partnership Ads business crosses a $15 billion annual run rate ...

TBWA Backslash report finds 75% suspect viral content is engineered or artificially boosted, raising concerns over influencer ...

The skincare brand is using an episodic vertical series to weave its products into the storyline as advertisers experiment with short-form fiction beyond conventional digital ads ...