Campaign 's 2024 Asia-Pacific Agency of the Year awards have drawn the curtain on another year of exceptional creativity and ...

Can machine learning enabled bidding minimise the need for manual adjustments and drive better economics for advertisers and developers to create a more streamlined mobile advertising ecosystem?

Special and Howatson+Company were the only agencies to win more than one Gold on the night, but The Monkeys scooped the ...

Malkani might be a maverick of his craft as L&K Saatchi & Saatchi's co-CCO by day, but this multifaceted creative is a ...

Consumer goods companies are preparing for a potential slowdown in sales as price-sensitive consumers reduce non-essential ...

As the CEO of MSL APAC and the Publicis Groupe global lead on Samsung, Key discusses the role of PR in brand success and ...

We decode the new DNA at Dentsu Creative China which ended the year with an impressive award tally including Greater China AOY and Content Marketing Agency of the Year.

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Make no mistake: In the annals of brand miscalculations, Jaguar's recent rebranding effort is a particularly egregious case of self-sabotage. This isn’t just a marketing misstep—it’s a self-inflicted ...

Greater China Channel/Engagement Planner of the Year Winner Zenith Media Riki Li Greater China Corporate Communications/Marketing Team of the Year Winner BBDO Greater China The Tiny Team Greater China ...

Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, ...