Demand Gen Report

B2B Marketers Face Growing Pressure to Prove ROI as Revenue-Based Quotas Rise

Revenue-based quotas rose to 33.33% in 2026, and pipeline influenced is now the top metric, per the 2026 B2BMX Insights ...
Demand Gen Report

Nearly Three-Quarters of Marketing Teams Haven’t Grown: Demandbase

Demandbase research finds leaner B2B marketing teams face tighter timelines as AI raises demand for human judgment, ...
Demand Gen Report

The Verdict: Benchmark Report for B2B Marketing Leaders

Get insights from the two largest paid media platforms, Google and LinkedIn, and get a clear basis for deicing what to fund, ...
Demand Gen Report

Autopilot, AI, and Preventing the Death of Curiosity in Marketing

AI can speed marketing work, but overreliance may weaken curiosity, empathy and creativity. Here’s how leaders can strike the ...