Amex GBT's 2027 meetings forecast finds 93% of planners optimistic as costs rise and attendee experience, personalization and ...

The 57% stat is from 2011. Kevin Escoda explains why B2B buying group stats need a date check and how to use your own funnel ...

Salesforce is acquiring Braze for $5.7 billion, adding real-time engagement and AI decisioning to Marketing Cloud, Data 360 and Agentforce.

Most B2B AI pilots don't move pipeline. Join Demandbase on Oct. 26 to learn how to connect AI use cases around buying group ...

Get insights from the two largest paid media platforms, Google and LinkedIn, and get a clear basis for deicing what to fund, ...

Revenue-based quotas rose to 33.33% in 2026, and pipeline influenced is now the top metric, per the 2026 B2BMX Insights ...

Demandbase research finds leaner B2B marketing teams face tighter timelines as AI raises demand for human judgment, ...

AI can speed marketing work, but overreliance may weaken curiosity, empathy and creativity. Here’s how leaders can strike the ...

Fold's MetricsMatter 5.0 unites earned media, social, digital and AI search visibility across five LLMs to help B2B marketers ...

About 13,600 B2B contacts change jobs daily. Lusha CEO Yoni Tserruya shows what good B2B sales data looks like in 2026, from ...

Learn why B2B teams must move beyond AI pilots and build a 2027 GTM strategy around buyer signals, buying groups and pipeline ...

AI floods buyers with content. Mailchimp's Mani Dhillon explains why efficiency, not volume, drives ROI as marketers shift ...