The deal will grow Acxiom’s identity resolution and audience management capabilities and bolster IPG’s Interact platform with ...

Cookie Jar & A Dream Studios follows the retailer’s Emmy-winning documentary work and arrives as others invest in original ...

The cracker brand’s partnership with Bad Bunny demonstrates how the CPG marketer is looking to connect with consumers around ...

Inclusive ads impact the purchasing behavior of 77% of LGBTQ+ consumers, according to data from Disqo and Do the Werq.

Approximately one-third of Gen Z and millennials surveyed by Gale said they stopped using a loyalty program because it felt ...

Yum Brands CMO Ken Muench explains how the company knows, years ahead of time, which flavors it will pursue for beverage ...

The tool relies on OpenAI technology to connect consumers with a virtual bartender via SMS for cocktail recommendations and ...

The spot from Anomaly follows the brand’s well-received Super Bowl spot and a recent tie-up with Netflix and Manning’s Omaha Productions.

With streaming now representing more than 40% of its total upfront volume, the entertainment giant is looking to gird itself ...

Players within the existing SpongeBob Tower Defense game in Roblox can collect cans of the new Pineapple Paradise flavor as ...