Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

Some 37% of marketers say they've felt a high level of burnout from the pressure to constantly respond to trending topics and ...

What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What ...

Discover how the outcomes era enables marketers to connect upper-funnel brand activity directly to sales using transaction ...

Traditionally, sales and marketing teams have a strained, disconnected relationship. Sales teams blame marketing for delivering low-quality leads, whereas marketing blames sales for failing to close ...

Learn how to increase email deliverability under Google's and Yahoo's sender rules. Discover practical ways to recover your ...

Public Relations - What are the most effective PR tactics for B2B firms? What are the biggest challenges they face with their ...

Social Media Marketing - Which social media platform is the most popular with various age groups? To find out, researchers ...

Too often businesses resort to price cutting strategies in their attempt to woo customers and to compete more effectively. Businesses lower prices in reaction to price wars or in an attempt to ...

B2B buyers like to hear from vendors early in the research process, prefer email to phone calls, and want tailored content based on primary research, according to recent research from the RAIN Group.

Things change fast nowadays. Predicting what life will be like within a year, a month, or even a week is difficult. That constant evolution makes things tricky for organizations and event marketers ...