The measure of success is targeting, not the coherence of segments. Which is to say that many times, marketers rely on the ...

Streaming platforms grew 17.9% to $13.2 billion vs. a year ago, with broadcast networks slipping 2.5% to $9.1 billion and ...

American Girl made only 6,000 of its 18-inch Wednesday doll, which was part of the Mattel-owned company's limited edition ...

Streaming platforms grew 17.9% to $13.2 billion vs. a year ago, while broadcast networks slipped 2.5% to $9.1 billion and cable networks dropped 4.3% to $8.7 billion.

Soccer’s surging popularity in the United States could make the 2026 FIFA World Cup a pivotal moment for marketers, according to new research from the Harris Poll. The study finds that U.S. interest ...

DoubleVerify research shows that agencies spend 26% of their time manually optimizing client campaigns, averaging out to about 10 hours per week for every employee worldwide.

“Can you believe that? I’m having a hard time.” “Are you still up for a quick chat?” ...

California's Age Appropriate Design Code "provides the state with extraordinary power to censor speech on the internet," NetChoice tells a federal appeals court.

David Ellison, now CEO of Paramount, in a press briefing talked about building a tech product that is "truly competitive" and ...

Invitations to exclusive industry events and research by Sarah Mahoney , Staff Writer, August 8, 2025 ...

The goal of the effort is to "help normalize and celebrate having a DD (designated driver) for any occasion - day or night." ...

It's become a race to develop super AI capabilities and agentic agents, so when Microsoft CEO Satya Nadella responded to a ...