SEMA SHOW MOTORSPORTS ACTIVATIONS BRING LIVE ACTION TO THE LAS VEGAS CONVENTION CENTER -- Ride-alongs, drifting, off-road demonstrations, competition and stunt performances will deliver high-energy ...

SEMA LIVE PRESENTED BY AUTOZONE TO DELIVER 32 HOURS OF 2026 SEMA SHOW COVERAGE -- Livestream will feature vehicle reveals, new products, industry interviews and live action from the automotive ...

SEMA SHOW EXPANDS ADAS SHOWCASE WITH VEHICLE ENGINEERS AND HANDS-ON DEMONSTRATIONS -- Interactive workshop will examine how vehicle changes, repairs and calibration requirements can affect advanced ...

AUTOMOTIVE AFTERMARKET TO CELEBRATE ITS BRIGHTEST STARS AT 2026 SEMA INDUSTRY HONORS -- Nov. 5 celebration at BleauLive Theater will honor the 2026 SEMA Hall of Fame class, Content Creator of the Year ...

SEMA SHOW KICKOFF BREAKFAST TO FEATURE JAY LENO, HARLEY-DAVIDSON CEO ARTIE STARRS AND TOP INDUSTRY AWARDS -- Annual pre-show gathering delivers executive perspective, product discovery, and company ...

FUTURETECH STUDIO SHOWCASES THE TECHNOLOGIES SHAPING MOBILITY AT THE 2026 SEMA SHOW -- The exhibit will feature visionary vehicle builds, technology demonstrations, and microlearning sessions ...

The light-truck segment has become a dominant force in the U.S. automotive landscape, extending well beyond traditional pickups. Pickups, SUVs, CUVs and vans now account for nearly two-thirds of ...

The SEMA Truck & Off-Road Alliance (TORA) is proud to recognize its members who are celebrating milestone anniversaries as members of TORA in October 2026! Their continued involvement strengthens TORA ...

The SEMA Truck & Off-Road Alliance (TORA) is bringing 10 unique vehicle builds to its Feature Vehicle Showcase at the 2026 SEMA Show, and the builders are ready to make a statement. Ten member ...

The SEMA Truck & Off-Road Alliance (TORA) named Hollie Fowler, owner of Seattime Syndicate, as the council's newest spotlight member. Get to know Fowler in her interview with SEMA News below. SEMA ...