The Keyword Magic Tool helps you find valuable keywords for your business. This tool draws from our database of ~27 billion keywords to give you relevant ideas. For each keyword, you'll see different ...

Dive into your competitor’s traffic channels, keywords, ad creatives, audience demographics, and more. Identify the category leaders and emerging trends. Then, export data directly into your reports, ...

When someone searches for what you offer nearby, show up in Google Maps, local results, and even AI answers.

Check your brand’s visibility in AI search results across ChatGPT, Gemini, AI Mode, and AI Overviews. Find visibility gaps and opportunities to grow your AI search presence. AI visibility is how often ...

Keyword Gap offers a side-by-side comparison between keyword profiles of up to five competitors. All you have to do is enter the domains and choose the types of keyword rankings (organic, paid, or PLA ...

The Overview report in the Backlinks tool is a great place to start your competitive research. Enter your competitor’s domain in the search bar and begin collecting insights on a competitor’s most ...

Keyword research is one of the most important steps in the SEO process. In order to take website traffic away from your competitors, you need to research the search vernacular of your market or niche ...

Find the keywords your customers actually search for, see difficulty, and identify the ones with real traffic potential. See exactly how competitors get traffic, rank for keywords, get cited by AI, ...

Uncover how competitors get traffic and customers, identify gaps in their strategy, and take the market share they’re leaving behind. Compare strengths and weaknesses across the exact topics where ...

Win the pitch. Deliver the results. Keep the client. From competitive analysis that closes deals to automated reports that prove your value, Semrush gives agencies the intelligence to outperform ...

Checking your site's SEO performance usually means opening several tools — one for traffic, another for AI visibility, another for competitors. The SEO Dashboard pulls the most relevant data from your ...

Track the most competitive prompts and topics, then work to improve your share voice across AI answers. We're consistently getting featured in Google AI Overviews as well as listed as sources in LLMs.