Zach Paruch is a data-driven SEO strategist with 10+ years of experience driving organic growth through smart, scalable search strategies. His expertise includes on-page and technical SEO, AI search ...

A note on the ownership metric: We used brand mentions in the answer text to define ownership rather than source citations. Kevin's earlier Growth Memo research showed that people pay attention to ...

Cecilia is a senior editor and strategist with more than 12 years of experience shaping editorial strategies, refining brand messaging, and leading high-impact teams. She began her career in print and ...

In partnership with Kevin Indig, we analyzed 3,981 domain appearances across ChatGPT, Gemini, Google AI Overviews, and Google AI Mode. The study reveals how AI engines treat citations and brand ...

Leigh McKenzie helps brands get found, cited, and trusted across Google, AI search systems, and every modern discovery surface. His work focuses on practical tactics that turn visibility into revenue ...

What does it take to build a career in SEO in 2026? We analyzed 3,900 job listings to uncover how the role is evolving—from experimentation and AI to shifts in salaries, responsibilities, and the ...

AI search engines like ChatGPT are actively shaping how your brand gets discovered, described, and evaluated—and LinkedIn is one of their primary sources. But it’s not just about how often your ...

We analyzed 248,000 Reddit posts to uncover what makes certain threads appear in AI search results. Learn which post types, engagement levels, and formats drive visibility.

Luke has over ten years of experience in digital marketing, writing about SEO, AI search, and how to get the most out of Semrush. He spent years building Semrush‘s Knowledge Base, working directly ...

You’ve probably already realized there’s value in appearing in AI answers that appear in response to user prompts in tools like ChatGPT and Perplexity. Gaining visibility in AI tools is called AI SEO, ...

Alex is a managing editor with 10+ years of experience leading content and SEO teams across SaaS, tech, ecommerce, and digital publishing. He specializes in building editorial systems that balance ...

Carlos Silva leads the editorial pipeline for the English blog—coordinating writers, editors, strategy, and building AI workflows that boost content quality and AI visibility. With 10+ years of ...