Ekta Dutta shares how BIBA navigates India’s dense festive calendar through regional storytelling, influencer collaborations, ...

Third-party verification allows marketers to confirm that their campaigns align with Meta’s brand safety standards and to ...

After publishing an update to one profile, users can choose additional profiles to share the same post, without having to ...

During Durga Puja, Parle-G launched a campaign celebrating Bengal’s artistic heritage, reinforcing its philosophy of empathy, ...

In this guest column, Vaishal Dalal highlights how television, across national, regional, and Connected TV platforms, remains ...

Zoher Kapuswala discusses how Ferrero India is aligning its festive strategy with evolving consumer behaviour, leveraging ...

In this article, Amarpreet Singh, Fractional CMO and Brand Strategist, unpacks how India’s festive season stress-tests brands ...

While the North celebrates Diwali at night, South India welcomes Deepavali at dawn. This early-morning ritual is reshaping ...

Users can now interact with Meta AI using the actor's voice via the Meta AI app and Ray-Ban Meta glasses, soon on Gen 2 ...

According to the brand, the redesigned logo features a heart, symbolising Jeevansathi’s blend of technology-driven ...

We look at how North India’s Diwali, rooted in the spirit of homecoming, finds its reflection in today’s ads, blending ...

Amit Relan dissects the surge of phishing scams during Diwali and outlines how brands can proactively protect their digital ...