Quarterly metrics favor performance ads, but top brands are built on storytelling. Why leaders are shifting back to brand marketing in 2026 at ANA Masters of Marketing.

Bill Michels, chief product officer for Nielsen’s Gracenote, writes that the next stage of programmatic CTV’s evolution will ...

Agencies are terrified of disintermediation by platform automation, so they are positioning themselves as the indispensable ...

At Advertising Week New York 2026, advertising executives discussed connected TV, agentic AI, the creator economy and more.

At AWNY 2026, leaders from The Sims, Wizards of the Coast, Oreo and more discussed the power of gaming and music fandoms.

Gen Z’s spending power is projected to grow to $12 trillion globally by 2030. So it’s not a shock that brands are so fixated on reaching the generation; not only are they making more buying decisions ...

Michael Kassan has had more than his fair share of pivotal moments in his working life. You might say deciding to exit a career as a tax lawyer for one in business was one such moment. Or how about ...

This year’s Advertising Week NY is around the corner (next week to be exact), and top executives from around the industry are expecting — what else? — AI to dominate conversations. But they’re also ...

After record World Cup viewership, Telemundo didn’t have much time to bask in the glory before pivoting its attention to, well, more soccer. The NBCUniversal-owned network nabbed the exclusive U.S.

As ICEE approaches its 60th anniversary, Mallard shares how National ICEE Day, movie tie-ins, and social listening are keeping the frozen drink brand relevant with a new generation of fans. J&J Snack ...