From Honda’s emoji license plates to Aldi’s budget airline launch, here are some of the best brand April Fools from the ...

While many brands have successfully leveraged April Fools’ Day for marketing, some pranks have misfired, leading to public ...

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day ...

Ford is in a decent position to weather tariffs. It manufactures 80% of its US-sold vehicles in the US. General Motors, ...

The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges ...

You can't say I just do the advertising bit.” The chief product and marketing officer for the UK’s largest energy supplier ...

AI has changed everything. Though the ad industry has often been breathlessly excited, there’ve been gripes along the way, ...

“Audio has the luxury of tone, music, and voice to create an emotional connection, but in-game ads are unobtrusive and ...

As if marketing to humans wasn’t hard enough… now, you’re marketing to machines. What does the agentic era mean for marketers ...

The consumer tech brand appears to be making a statement of intent by hiring ex-PepsiCo chief design officer Mauro Porcini ...

The widespread adoption of AI has resulted in the need for a third pillar of marketing effectiveness alongside physical and ...

Ben da Costa, co-founder of Oat Cult, should be despondent. His latest ad campaign performed woefully on System1’s ad ranking ...