What if your fashion film was also a Japanese game show? I made one to find out

This summer I spent far too long umming and ahhing over a pair of Nike TNs. Air Max Plus, if you’re being proper about it, in ...

Meet Benoit Vatere, the guy making commercial sense of Liquid Death’s batshit ideas

You probably haven’t heard of him. Liquid Death’s founder, Mike Cessario, tends to get the headlines, while its in-house ...

The most trusted ads are the hardest to count

A YouGov survey this year found that 64% of consumers now watch or listen to podcasts, and only 22% find podcast ads annoying ...

‘Saving five bucks on a CPM is not growth’: Kristi Argyilan calls for commerce media to ditch vanity metrics

The future of commerce media is about proving business growth, not celebrating media efficiencies. In the first of The Drum’s ...

How Goodway is helping brands find commerce media growth beyond traditional metrics

Goodway is piloting the technology with clients, including Unleashed Brands, to test how synthetic population insights can ...

I’m not lonely anymore

The next day, the headline read: ‘Chris Garbutt, “Sometimes I feel very lonely.”’ I was mortified. I started getting LinkedIn ...

Judge of the day: Asma Humayun says social purpose is a commitment

A campaign should never be created simply to win awards,” said Asma Humayun, who is about to spend a good stretch of time judging them. As founder, global creative director and producer at Shiny Toy ...

A targeting strategy can’t just be ‘anyone with a mouth who likes to eat food’

Commerce media is moving beyond the cart – and forcing marketers to get much sharper about where growth really comes from. As part of The Drum’s All Media is Commerce Media content series, leaders ...

The retail media playbook ‘was never relevant’ – discuss

Retail media isn’t simply outgrowing its traditional playbook. What if brands were following the wrong one all along? Industry leaders argue that the next phase of growth demands smarter measurement, ...