Need to control the narrative? Learn this rhetorical tool to transition to your main point and mitigate potential negatives. Apple CEO Tim Cook uses brilliant communication tactics and public speaking skills to demonstrate strong and decisive leadership.

Apple CEO Tim Cook revealed some much-anticipated details about the impact of President Donald Trump’s trade war on his company, describing a relatively modest increase in costs this quarter. But his response didn’t entirely satisfy Wall Street,

Apple CEO Tim Cook publicly addressed the impact of tariffs on the iPhone maker’s business for the first time on an earnings call Thursday, saying they could add $900 million to the company’s overall costs.