Taylor Swift sent her fans into a frenzy after she announced her 12th studio album, titled “The Life of a Showgirl,” on Tuesday alongside Travis Kelce. The Grammy Award-winner chose her beau and his brother Jason’s “New Heights” podcast to reveal the name of her highly anticipated project.

The NFL began leaning in to “Traylor,” “Tayvis,” “Swelce” or whatever you choose to use as their couple nickname. The league’s official X account posted about her plenty when on October 1 Swift and some of her famous friends including Blake Lively and Ryan Reynolds cheered Kelce and his team on against the New York Jets at MetLife Stadium.