Apple seems to have lost its direction in the AI race. Despite early excitement surrounding Apple Intelligence, user feedback ...

Voice assistant flounders while rivals sprint into the future The Fruity Cargo Cult Apple’s 13-year-old digital dunce Siri is proving more useless than ever, infuriating users while other tech firms ...

“AAPL stock price is getting closer to our bear case following the Siri delay sell-off and the risk reward looks attractive,” ...

Welcome to our weekly Apple Breakfast column, which includes all the Apple news you missed last week in a handy bite-sized ...

While Trigub will have more responsibilities as VP of retail stores, Apple aims to simplify the retail organization with the new role. Currently, all retail operations are overseen by Deirdre O’Brien.

“With leading silicon (GPU/DPU/CPU), hardware/ software platforms, and a strong ecosystem, the company is well-positioned to ...

Apple faces a lawsuit over delays in promised AI features, leaving users frustrated with unfulfilled promises and expensive ...

These changes come as Apple is reportedly overhauling the leadership of its AI division. This change especially zeroes in on ...

As reported by Bloomberg, translation and other tools are enabled by letting AI “see.” Meanwhile, Apple has made promises ...

Discover iOS 18.4 Beta 4’s new features, iPhone 17 leaks, Apple’s AI shake-up, foldable iPhone rumors, and more.

On Thursday, Bloomberg reported that Apple CEO Tim Cook had “lost confidence” in SVP of AI John Giannandrea. In turn, he’ll ...

After the Apple Intelligence roll-out debacle, the company is shaking up its executive team in charge of Siri. As per ...