Now, I’ve known Panay for a long time — if you’re a tech fan, you know that he was the Microsoft exec who really brought the Windows hardware market back to life by introducing the Surface line of tablets and laptops,

The biggest surprise at Amazon’s press conference last week was the lack of hardware announcements. Traditionally, Amazon announces dozens of new gadgets at its events, but this time, Amazon spent 70 minutes talking about software. Specifically, Alexa Plus, its new generative AI-powered Alexa voice assistant. And that was exactly the right move.

Amazon debuted a more sophisticated version of Alexa on Wednesday that’s more conversational and can handle tasks on your behalf. But in a surprising departure from its usual playbook, the company didn’t announce new Echo devices to go with its revamped digital helper.

Will the new Alexa make sense of your shopping, entertainment, and lifestyle habits to become the first useful, contextually aware, universal assistant?

The AI-powered assistant will be available for $19.99 or for free if you're an Amazon Prime member. The updated assistant uses generative AI and reasoning to help complete tasks. Alexa Plus also remembers facts about you to cater to you specifically.

When will we see new Echo displays and speakers to go with the all-new AI Alexa? Amazon’s CEO just dropped a hint.

Amazon has designed the new version of its popular smart-home assistant to use generative and agentic AI to do more for users through more natural interactions.

Amazon is launching Alexa+, an upgraded version of its AI-powered assistant, designed to be smarter, more conversational, and capable of handling complex t

Amazon Alexa’s long-awaited AI overhaul is here, and it’s the biggest upgrade in the history of voice assistants.

NEW YORK — The much-anticipated, top-secret name for Amazon’s new voice assistant proved to be almost the same as the old one — just with a plus sign added.

Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.

Amazon is aiming to catch up in generative artificial intelligence and to reboot its virtual assistant, which has been leapfrogged by powerful chatbots.