According to Doyen Digital, outbound marketing costs 61% more per lead than inbound marketing. Outbound campaigns tend to be more labor-intensive and often involve a number of additional expenses.

Inbound marketing allows you to generate higher-quality leads, establish longer-lasting relationships with your customers and transform all of your marketing initiatives into momentum-building ...

And thus, marketers end up engaging in both inbound and outbound marketing simply to stay relevant on the platforms of today. Learning Opportunities. Webinar. Jul. 10.

Push content you create through inbound and outbound channels. With inbound marketing, you attract targeted prospects by sharing compelling content, such as an e-book or blog post.

Take inbound and outbound, which have long been the pillars of a modern day GTM strategy. These strategies might not be dead, but the ways we’ve relied on them to fuel growth are no longer viable.

Ready to put both inbound and outbound marketing to work? Take the following four steps. 1. Adopt a push-pull approach. Again: outbound marketing pushes out information to potential customers, whereas ...