Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike ...

Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social ...

Derrick Rose threw the first pitch at the White Sox opener and debuted unreleased adidas x Fear of God sneakers in a surprise ...

How a match-winning shot from 19-year-old college basketball player Michael Jordan "changed the world" of sports endorsements.

A wild new deal on "bold" Adidas basketball shoes is turning heads this week. Adidas is selling Adidas Break Start Basketball ...

James Harden and Adidas are still going strong with their ninth signature model. Check our Sneakers news for more breaking ...

Foot Locker is selling Adidas Trae Unlimited basketball shoes for only $60 right now. The list price of the shoes is $95, so ...

After Booker rebounded an Ole Miss miss while wearing one shoe, she flipped the basketball to Harmon. In turn, Harmon flipped Booker's shoe back to the SEC Player of the Year. Harmon then quickly ...

NBA All-Stars James Harden and Donovan Mitchell debuted "McDonald's All-American" colorway of their signature sneakers.