The cost of an Amazon Prime membership could potentially rise next year and be a boon for the e-commerce giant's net sales, according to J.P.Morgan analyst Doug Anmuth.

Generative AI on AWS is enhancing personalisation, accessibility and allowing better understanding of Prime Video media ...

Amazon frequently touts the success of Prime Video, and just three weeks ago, the company said it reaches 130 million households in the U.S. through the ad-supported tier. No matter how you slice ...

Prime Video users are beginning to have more run-ins with artificial intelligence across the platform, whether they know it or not.. At a conference at its Culver City studio headquarters, Amazon ...

The company faces a key hurdle when Amazon reports its second-quarter results, which are expected to be released on July 31.

Amazon Prime Video's newest NASCAR stat incorporates tens of thousands of incoming data points in real time, using machine learning over the course of a race for more accurate outputs. But when ...

At an event Tuesday aimed at showcasing the capabilities of its web services division, Amazon announced it would invest an ...

Using Amazon Bedrock, a fully managed service from Amazon Web Services (AWS) for building generative AI applications, Prime ...

Amazon Prime Video has less churn than any other video service at 8% a year. Churn rates for competing services run as high as 20% a year. That points to Prime Video’s value.

For now, ads made with video generator will run in the usual places where sponsored brand campaigns appear. Asked about whether there are plans to broaden the availability to other Amazon-owned ...