In the rush to demonstrate marketing ROI, many B2B leaders have created a system that rewards activity over impact while ...

Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...

Nearly half of B2B marketers in India justify marketing spend to executives monthly, facing challenges with proving ROI.

This episode explores how Icom Radio leverages UGC to build community and highlight authenticity in the amateur radio ...

Pressure to justify marketing investment to business leaders is becoming a “much more common theme” for UK B2B marketers, ...

Nearly half of B2B marketers in India justify marketing spend to C-suite monthly, while the majority see value metrics as ...

CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically.

Nearly half of B2B marketers in India say they have to justify marketing spend to C-suite every month Majority of B2B ...

The world of B2B sales is changing, thanks to a new kind of buyer—hyper-informed, AI-savvy and expecting more than ever.

Enhancing Marketing-as-a-Service Leadership and Streamlining Go-to-Market EfficiencyMALVERN, Pa., Feb. 18, 2025 (GLOBE NEWSWIRE) -- 2X, a leading provider of marketing as a service (MaaS), today ...

LinkedIn’s new ‘B2B ROI Impact’ research highlights the ongoing pressures that marketers face to demonstrate the impact of their work on company revenue.