Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...

Nearly half of B2B marketers in India justify marketing spend to executives monthly, facing challenges with proving ROI.

AI marketing has the potential to optimize your strategy, streamline processes and boost ROI. Learn how to boost efficiency ...

Pressure to justify marketing investment to business leaders is becoming a “much more common theme” for UK B2B marketers, ...

Discover how business automation transforms B2B marketing and sales, boosting efficiency, personalization, and revenue growth ...

Nearly half of B2B marketers in India say they have to justify marketing spend to C-suite every month Majority of B2B ...

African startups must embrace digital B2B marketing strategies or risk falling behind in an increasingly competitive market. The rise ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. B2B Content Marketing ...

Ditch generic buyer personas! Discover a powerful framework for understanding what moves the needle for your audience and ...

LinkedIn’s new ‘B2B ROI Impact’ research highlights the ongoing pressures that marketers face to demonstrate the impact of their work on company revenue.

A new report from Oktopost reveals new trends driving the future of B2B social media strategies. By analyzing thousands of social media posts, the company By analyzing thousands of social media posts, ...