Minor Hotels has unveiled its evolution into a “guest-facing masterbrand.” The brand refresh marks a significant milestone for the group as it paves the way to add nearly 300 prope | The group has ...

Minor Hotels’ guest-facing pivot, supported by a new brand identity, enhanced digital experience, and simplified loyalty and ...

Learn how to craft a tech PR strategy using storytelling, thought leadership, and media outreach to grow visibility and ...

Siteimprove, the leading AI-powered SaaS-platform for delivering digital content experiences that are compliant and accessible, today announced the appointment of Christy Marble as Chief Marketing ...

Artificial intelligence is no longer a futuristic vision—it’s the driving force behind business transformation today.

If your email newsletter is all about you, you're doing it wrong. Create content that keeps subscribers engaged and boosts ...

The days of siloed marketing channels are long gone. In 2025, successful digital marketing strategies leverage the power of ...

B2B SaaS growth in 2025 is being driven by a fundamental transformation in how software is bought, sold, and experienced.

What is lead scoring? Discover how it helps prioritize leads, improve sales efficiency, align teams, and boost conversions by ...

B2B sales are changing fast. Technology, buyer behavior, and market conditions continue to evolve. Sales teams must adapt to ...

If you’re looking to take a more personalized approach to marketing, an account-based marketing strategy can help you target ...

To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human ...