Tracking intent signals like repeat site visits, content downloads and sales interactions helps gauge if you’re moving buyers ...

Are you struggling to generate consistent, high-quality leads for your business? With so many strategies out there, it can be overwhelming to determine which method will bring you the best results. If ...

Conversica, Inc., the leading provider of Conversational AI agent solutions for enterprise revenue teams, today announced the findings of its new research, the Conversica AI & Customer Experience ...

B2C companies need to move away from a siloed customer-funnel approach, and a platform like Klaviyo that ... helping them make purchases in addition to providing post-sales support. Today, AI can ...

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

Most B2B companies don't believe B2C social strategies will work for them ... The Role Social Plays in B2B Sales Social is a top-of-funnel tactic, so use it to connect with the audience members who ...

by funnel every hour of the day. We doubled down on what is working and continuously optimized to make sure we never hit a wall. Due to our B2C model, we have a very accurate read and strong planning.