Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it ...

Are you struggling to generate consistent, high-quality leads for your business? With so many strategies out there, it can be overwhelming to determine which method will bring you the best results. If ...

This article is sponsored by Seniors Guide. It is based on a discussion with Geoff Duncan, VP of Marketing at True Connection ...

Dani Olean shares how AI, streamlined checkout and personalization changed the game for Zoom’s online business.

Investopedia / Julie Bang A sales tax is a consumption tax imposed by the government on the sale of goods and services. A conventional sales tax is levied at the point of sale (POS), which is ...

Although Black Friday is still the best time to buy almost everything, many other seasonal sales events have become almost as big in recent years. With pretty much every retailer planning some ...

B2C companies need to move away from a siloed customer-funnel approach, and a platform like Klaviyo that ... helping them make purchases in addition to providing post-sales support. Today, AI can ...

Still, static budgets aren’t obsolete. In industries with long sales cycles, consistent conversion trends, or strict financial planning – like B2B SaaS and healthcare – planned budgets ...

The truth is, creating a sales funnel that actually converts doesn’t have to be complicated. Whether you’re trying to generate leads, book appointments, or boost sales, the key lies in ...