Not many Celtic players could emerge from the derby defeat with their heads held high, so poor was their overall performance, ...

The Bayern Munich attacker turned heads as he reported for national team duty, sporting an NFL jersey of Detroit Lions ...

Events in eastern Democratic Republic of Congo (DRC) have thrown into sharp focus sponsorship deals involving the Rwanda ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

German midfielder Joshua Kimmich has signed a new contract with Bayern Munich that will keep him tied to the club until 2029. The 30-year-old has been linked wi ...

Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and ...

The biggest teams across Europe made a staggering amount of money last season from merchandise alone.Less than a year after ...

Matchday 25 in the Bundesliga will go down in history in more ways than one. Several records were broken whilst the weekend ...

Premier League champions Manchester City have ranked behind Galatasaray and nine other clubs in European football in kit and ...

Partnership will see the sports brand becoming the club's official kit partner from the 2025/26 season onwards ...

Today, adidas and Liverpool Football Club have agreed a multi-year partnership that will see the sports brand becoming the ...