The marketing landscape where brand marketing takes place has been transformed by social media and digital marketing.

To remain relevant in the ever-changing world of social media, a brand must stay true to its identity while continually adapting to new trends and platforms. While maintaining a strong presence on ...

In April of 2014 I wrote about what I dubbed SMFPs, or social media faux pas, which I defined as a sudden outburst of social media sharing stemming from an accidental or poorly judged piece of ...

An Upstate New York water brand is flooding social media, thanks to a fitness coach’s elaborate morning routine that has gone ...

The Kellogg School encourages faculty, staff and students to engage in social media with the understanding that we are all ambassadors of the school. These guidelines outline what is expected when you ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As influencer marketing rose to fame over the last decade, it's gone through several ...