You have invested time, effort, and resources into developing a new product, and you are proud of it! Now, the next challenge is making sure your target audience knows about it. The market today is ...

The homeland security secretary’s choice of a gold Rolex watch has been criticized as insensitive to the harsh reality of ...

In a nutshell Influencers do more than sell products; they shape what we believe, how we feel about ourselves, and what we ...

Mega influencers can earn between $10,000 and $1 million per Instagram post, according to DemandSage research.

Best Buy Ads, the retail media network operated by the electronics retailer, has unveiled a new solution for social ...

Post Malone's seamless pivot from hip-hop to country music is a masterclass in brand reinvention. His success offers key ...

Here's how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd.

Performance marketing promised riches. Instead, too many brands are chasing fool’s gold. The pitch is always the same: ...

Thermal cup brand YETI has come under fire on social media for refusing to fulfill an order for a young women’s nonprofit ...

Forever 21’s bankruptcy and store closures mark the end of the first fast fashion era. What comes next will be defined by ...

It has 37 stores across greater China and plans to enter the international market with an upcoming Singapore store. Read more ...

The Clare Boothe Luce Center for Conservative Women (CBL) has called out the popular thermal cup brand after it suddenly ...