AI agents are transforming brand-consumer relationships. The authors explore how brands must adapt to a new retail environment in which consumers increasingly rely on generative AI for product ...

Slogans are important for advertising, but few restaurants keep the same one for long. Here's how 15 chains have changed ...

Strong branding isn't about perfection or massive budgets. It's about intentionality. Consistency. Looking like you genuinely ...

Anta’s €1.5bn deal for a 29% stake in the German sportswear brand is a big step towards fulfilling its global ambitions ...

Franchising is not an add-on to your current operation—it is an entirely different business model, and you owe yourself a ...

But not all OnlyFans models have sex on camera — and some don't even get naked. Sophie Annaston is one of these creators, and ...

Successful startups learn as they go. Instead of expecting perfection from the outset, these nimble businesses build products ...

The Epson EcoTank L5290 is available at official Epson stores nationwide and online at Epson’s official Shopee and Lazada stores. The latter makes it even more convenient for everyone to purchase one ...

Most people still think of PR as press coverage and visibility. That definition is outdated. In today’s culture, PR is less about being seen and more about being verified. Your digital footprint is ...

Major airlines are adding service from Seattle to the Bay Area as the Super Bowl nears. One airline even gave a unique nod to ...

The startup recently struck a deal for its children's soda brand to be in more than 2,200 Walmart stores across the U.S.

Actress Tamannaah Bhatia is back in the spotlight, but this time not for her killer dance moves or electrifying screen ...