Bad Bunny's Underwear Campaign Generates $8.4 Million in Media Exposure for Calvin Klein
Calvin Klein has struck marketing gold again. The brand's latest underwear campaign featuring international music sensation Bad Bunny generated $8.4 million in media impact value in less than 48 hours ...
Calvin Klein Advertisements and the Stories Behind Them: More Than 50 Years of Celebrity and Controversy
The success of Obsession led Calvin Klein to create Eternity, which came out in August 1988. The brand spent $18 million to ...